A new jobs report has revealed an upward trend around rewards, salaries and recruitment for marketing professionals. But despite hot demand for talent, most marketers don’t feel budget allocation for project delivery is enough to deliver the best possible results.
According to the 2015/16 Michael Page Australia Salary and Employment Outlook, 83 per cent of marketing leaders will be rewarding their employees with a salary increase, and almost half plan to grow headcount over the next 12 months. Professionals with mid-level management experience are highest in demand.
“We have seen an increase in industry confidence as the jobs market for marketing professionals remains stable,” said David Khadi, director of marketing, sales, retail and digital at Michael Page Australia. “A stable economy means businesses feel more comfortable in the decisions they make and also means marketing budgets should be on the rise again.”
Khadi claimed this confidence is not just a phase and will continue to grow, given what is already happening internationally in the UK and US.
“You speak to a lot of marketers and even customers, and we’re actually behind a little bit when it comes to the technologies, social media and even the e-commerce platforms in retail,” he said. “So whether it is a strong economic time or a challenging time, the investments need to be made in marketing so businesses in Australia can maintain a competitive advantage. I think we’re going to go on a bit of a journey here and the investment will continue to flow through.”
Job types in highest demand are loyalty and acquisition marketing specialists, campaign managers, product managers and insights and analytics roles. Across Australia, the strength of hiring activity for marketing roles is strongest in Victoria, with growing improvement in other states.
“Salary increases have remained consistent, but increased confidence in the economy means there could be uplift in bonuses this year in New South Wales and Victoria,” Khadi said. “Additionally, the recent tax cuts for small and medium-sized businesses announced in the federal budget could mean higher levels of recruitment for the remainder of 2015 and going into 2016.”
Related: Data analytics, CRM, digital marketing top skills shortage list Despite these trends, 71 per cent of marketing employers do not believe their budget allocation is enough to deliver the best possible results. Meanwhile, 31 per cent of marketing employers said they would spend an increased budget on headcount and 28 per cent would spend it on marketing.
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